nder Thomas Corle's marketing development and communications direction, Delta-T, an ethanol technology designer with annual revenues of $2 million, grew into a leading brand with approximately $500 million in revenues. It partnered with leading construction contractors to tackle over $2.7 billion in ethanol projects. And the name Delta-T came to stand for the most energy-efficient, water-conserving, eco-friendly, and innovative way to make ethanol.

I met Bibb Swain, CEO, and Rob Swain, V.P. Marketing, in April 1996. What they needed was somebody to share their vision and tell Bibb's story, and tell it so compellingly and persistently that the ethanol world would turn 180° on its axis and become believers.
That’s what branding is all about—making your name stand for something valuable. In Delta-T’s case, extraordinarily valuable.

In advertising, there’s a saying that perception is reality. But for Delta-T, our job was to make the reality become the perception. To make them famous for “Unconventional solutions, unrivaled results.” And turn a tiny tech business into a world dominant green brand.
Delta-T became the most trusted voice to a minimal environmental footprint designed ethanol plant. Click below for a taste of the communications that helped change the perception of the Delta-T brand along with a very nice letter from Bibb Swain, the founder of Delta-T. What you won’t see at a glance is all the thinking behind the ads. And all the other channels of persuasion that form the mosaic of the brand story.
Thomas Corle
001.717.626.0557
tcorle@biopowered.biz